Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Microsoft’s Fathi: So Far, So Good for Vista Security

SAN FRANCISCO— Roughly two months after the initial launch of Windows Vista, Microsoft software development leader Ben Fathi said his company is pleased with the security, performance and feedback it

Root Server Attack Fizzles

An attack, apparently intended to get the attention of the security community, failed in its attempt to bring down, or even slow down, the Internet, analysts say. According to the

Security Case: How To Survive a Bot Attack

It started early on a Sunday afternoon, with calls to the help desk at Seattle’s Northwest Hospital & Medical Center. PCs were running slow, the hospital staff complained, and documents

R.I. Attorney General Is TJX’s Latest Headache

On Feb. 5, the Rhode Island attorney general’s office confirmed that it is launching a formal investigation of TJX’s data breach, including what caused it, why it wasn’t detected more

British Telecom’s Tech Transformation

British telecom had a problem. Three years ago, as the U.K. telecom giant (now BT Group plc) sought to remake itself from a provider of traditional telephone services into a

IBM Readies New Virtualization Tools

IBM is preparing to ramp up its virtualization capabilities on Feb. 6. The Armonk, N.Y., company is using the IDC Virtualization Forum in New York City to launch two new

PLM: Boeing’s Dream, Airbus’ Nightmare

Story Guide: An Urgent Message Rewards, and Risks, of PLM Airbus’ Nightmare: Born in a Storm Boeing Takes a Different Flight Path Dreamliner’s “Virtual Takeoff” Also in This Feature: Top

Technologies To Help the 787 Take Flight

The 787 Dreamliner project marks the first time Boeing is making its partners responsible for the design of the parts and components they will ultimately manufacture. New 3D design and

Top Players Inside and Outside Boeing

Kevin Fowler Vice President, Systems Integration, 787 Program, Boeing Fowler is charged with the formidable task of ensuring that Boeing’s engineers and its industry partners have the applications and tools,

VMware Set for SMB Play

VMware, which has been a leader in virtualization software in the enterprise, is making a bolder move into the small and midsize business space. The Palo Alto, Calif., company on

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.