Menu
At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.
Users of Macromedia’s application development frameworks say nothing’s changed—especially customer support—since Adobe Systems bought it in 2005. Adobe, long known for document and photo management software, paid $3.4 billion for
Still doubting the power of the Web? Then pick up a copy of Time magazine’s “Person of the Year” issue. The newsweekly bestowed the past year’s honor on participants of
Tibco Software, a forerunner in business integration software, bought a pioneering application development firm in 2004. That company, General Interface, offered one of the first Ajax (Asynchronous JavaScript and eXtensible
The whispers were loud, the expectations high. The buzz around the developer community centered on “Atlas,” Microsoft’s code name for its burgeoning toolkit using Asynchronous JavaScript and eXtensible Markup Language,
While technology vendors and security analysts continue to endorse the notion that anti-virus software is increasingly becoming commoditized, sales of the IT systems defense tools will help drive $9.1 billion
Many software industry watchers say software as a service, where applications are hosted by a vendor and available to customers via the Internet, will become this year an even more
Everyone knows The Solitaire Guy. He’s the one with the red message light on his phone always blinking, the one that gives the “I’ll get to it, I’ll get to
PALM DESERT, Calif.—Targeting enterprises with mobile assets, companies at the Demo conference here demonstrated a number of products designed to bring increased manageability, storage and even longevity to laptops, cell
Alan Kay is not a fan of the personal computer, though he did as much as anyone to create it. A winner of the Turing Prize, computer scientist Kay was
Can an information-technology department cut its annual spending by 30% and still remain effective? Hewlett-Packard is on track to do that under a five-year business transformation plan that calls for
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.