Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Why Vista Matters to Developers

To some, Windows Vista is Microsoft’s most secure operating system ever. To others, it’s the most Mac-like. But from a developer standpoint, it’s the first proving ground for Microsoft’s new

Next Wave in Security: Protecting Smart Phones, PDAs

SAN FRANCISCO—With the number of employees using smart phones and other mobile devices, corporations must start to focus their security on more than just their network perimeter, according to security

BMC’s Beauchamp Bullish on BSM

BMC Software, now a Wall Street darling with a stock price that’s doubled in the past two years, has transformed itself from a company struggling to remain profitable to one

Microsoft to Patch Dirty Dozen in February Update

Microsoft reported Feb. 8 that it will ship a dozen security bulletins, including five updates meant to fix critical Windows flaws, as part of its monthly Patch Tuesday updating process

Botnet Stalkers Share Takedown Tactics at RSA

SAN FRANCISCO—A pair of security researchers speaking here at the ongoing RSA Conference Feb. 7 demonstrated their techniques for catching botnet operators who use secret legions of infected computers to

Can ID Theft Be Solved with More Regulation?

SAN FRANCISCO—Early one morning several years ago, the police knocked on Robert Maynard’s door and told him he was under arrest for fraud. There was just one problem: The Robert

2007 I.T. Budget Check

No one really knows how much they’re going to spend on technology this year. Not even you. Key analysts disagree in their forecasts about information-technology spending in 2007. Goldman Sachs

Business Intelligence: What Are You Thinking?

Most of the businesspeople I know use Google Trends—an online tool that allows ordinary people to compare the frequency of Google search terms— to check out how an idea is

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.