
At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

Last April, in an Earth Day speech at the American Museum of Natural History in New York, Mayor Michael Bloomberg unveiled a sweeping plan to clean up the city and
Technology projects bare a striking similarity to home renovations. Both are surrounded by wildly high hopes at the start and often end up causing financial and emotional heartache. There are
Despite some big strategic changes, the retail giant insists it’s not retreating on its investment. Story Guide: Falling Short of Expectations The RFID Promise Making its Case Sales-Floor ROI Where
There is no doubt about it: service-oriented architecture, or SOA, has gained acceptance as a way to exchange data previously trapped in legacy systems and isolated databases. The I.T. architecture
While oil prices have retreated significantly from last year’s high, no one expects a return to the cheap energy that companies enjoyed just a few years ago. In fact, most
Booming traffic demands put a constant stress on the social network’s computing infrastructure. Yet, MySpace developers have repeatedly redesigned the Web site software, database and storage systems in an attempt
The enterprise version of Windows Vista is now available, but many companies will not immediately discard XP and upgrade to Microsoft’s latest operating system. That’s the consensus of chief information
On the eve of Tuesday’s midterm elections, computer experts are sounding an alarm about possible problems with the electronic systems that two in every five voters will be using. They
On the seventh floor of a tan, rectangular block building in Norwalk, Calif., behind a locked door, sit rows of cubicles—each one supplied with a PC, a phone that makes
A number of technologies have promised to reshape and revolutionize the financial services industry over the last five years. But John Petrey, chief information officer of TD Banknorth, a Portland,
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.