
At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

Tech powerhouses such as Apple and Google may have outdone Microsoft in terms of “star power,” but it still commands many headlines in its pursuit of innovation.
By Bob Violino The way customers interact with companies is changing dramatically, largely because of the rapid emergence of social media and mobile devices. At the same time, consumers—thanks in
ByShane Caniglia Ifyour technology team is still hiding in the server room, you are missing out ona great opportunity to be a strategic part of your company?s success. Socialmedia, personalized
The typical enterprise is awash in data. Virtually every industry sector—from health care and financial services to retail and manufacturing—is witnessing a growth in data volume at exponential rates. Tucked
In a world that’s awash in data, assembling the right information about customers and business conditions has never been more difficult. It’s a paradox that Jay Dittmann, vice president of
When it comes to the business of government, budgets remain as squeezed as those in private industry. But agencies aren’t abandoning the concept of pursuing advances in IT. In fact,
Overstock.com The Project: A mistake-laden Oracle implementation rolled out in October 2005, which caused the company?s order tracking system to go down for a full week and contributed to a
IT projects are typically full of risks. There can be many human factors, many external factors, and many unknown factors, all of which can interact in unexpected ways. Because of
Offshoring business operations offers the potential for cost savings of 15 percent to 20 percent, but Compass analysis show that organizations that properly plan and operate offshore initiatives can reap
As enterprises become more involved in virtualizing their application servers, they are finding that virtualization can deliver more than just better utilization of their computing resources. High availability and near-term
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.