
At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

As part of its current ad campaign, Apple suggests that Macs aren’t vulnerable to the same Internet security problems PCs are. But according to a new study by security vendor
Dennis O’Donovan, director of New York information services at law firm Sidley Austin, was working in the firm’s World Trade Center north tower office on Sept. 11, 2001, when the
Dell this week recalled 4.1 million laptop PC batteries, considered the biggest product-safety recall ever in the computer industry, because they presented a risk of catching on fire. Some Dell
Sept. 11, 2001, provided a wake-up call for both information-technology managers and corporate executives who hadn’t invested in disaster recovery processes like data replication, which allows companies to copy applications
Tack on another case in what seems to be an epidemic of laptop thefts and losses: Wolters Kluwer, a Dutch business information publisher, earlier this month informed U.S. employees that
What’s driving mobile computing purchases by enterprises? Hint: It’s not the junior executive pining to pocket the shiniest device he can get his mitts on. The clear-cut No. 1 business
Ameriquest calls itself the “Proud Sponsor of the American Dream,” but Mark Bomchill remembers his one-year stint processing loans at a branch outside Minneapolis as a nightmare. Before joining Ameriquest
No security alarms went off when ring maker Jostens recently lifted Best Buy’s homegrown application integration software. That’s because Minneapolis-based Jostens wasn’t stealing from Best Buy. It was sharing—through a
Technology companies are aggressively asserting their rights to payments from disputed patents, violated copyrights and abuse of intellectual property. Now, the mayhem is spreading to customers who use contentious technology,
“Non-obvious relationship awareness” (NORA) software probes databases in any language, searching for obscure matches between relevant information. Anonymized data (ANNA) software uses the same technology to investigate data that has
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.