Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Study: Apple’s Exposure to Net Threats Rises

As part of its current ad campaign, Apple suggests that Macs aren’t vulnerable to the same Internet security problems PCs are. But according to a new study by security vendor

Dennis O’Donovan, Sidley Austin

Dennis O’Donovan, director of New York information services at law firm Sidley Austin, was working in the firm’s World Trade Center north tower office on Sept. 11, 2001, when the

Dell Customers: Battery Recall No Big Deal?

Dell this week recalled 4.1 million laptop PC batteries, considered the biggest product-safety recall ever in the computer industry, because they presented a risk of catching on fire. Some Dell

Disaster Recovery Software: Make a Copy, Stay in Business

Sept. 11, 2001, provided a wake-up call for both information-technology managers and corporate executives who hadn’t invested in disaster recovery processes like data replication, which allows companies to copy applications

Laptop Lifted From Data Provider’s Office

Tack on another case in what seems to be an epidemic of laptop thefts and losses: Wolters Kluwer, a Dutch business information publisher, earlier this month informed U.S. employees that

Baseline Survey: The Mobile Motive

What’s driving mobile computing purchases by enterprises? Hint: It’s not the junior executive pining to pocket the shiniest device he can get his mitts on. The clear-cut No. 1 business

Ameriquest Mortgages: Risky Business, Risky Practices

Ameriquest calls itself the “Proud Sponsor of the American Dream,” but Mark Bomchill remembers his one-year stint processing loans at a branch outside Minneapolis as a nightmare. Before joining Ameriquest

Companies Gain by Swapping Software

No security alarms went off when ring maker Jostens recently lifted Best Buy’s homegrown application integration software. That’s because Minneapolis-based Jostens wasn’t stealing from Best Buy. It was sharing—through a

Patent Spending

Technology companies are aggressively asserting their rights to payments from disputed patents, violated copyrights and abuse of intellectual property. Now, the mayhem is spreading to customers who use contentious technology,

NORA and ANNA

“Non-obvious relationship awareness” (NORA) software probes databases in any language, searching for obscure matches between relevant information. Anonymized data (ANNA) software uses the same technology to investigate data that has

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.