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Inside MySpace: The Story
By David F. Carr
2007-01-16
Article Views: 55384
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Inside MySpace: The Story - MySpace Base Case (
Page 8 of 8 ) 
MySpace Base Case
Headquarters: Fox Interactive Media (parent company), 407 N. Maple Drive, Beverly Hills, CA 90210
Phone: (310) 969-7200
Business: MySpace is a "next generation portal" built around a social networking Web site that allows members to meet, and stay connected with, other members, as well as their favorite bands and celebrities.
Chief Technology Officer: Aber Whitcomb
Financials in 2006: Estimated revenue of $200 million.
BASELINE GOALS:
Double MySpace.com advertising rates, which in 2006 were typically a little more than 10 cents per 1,000 impressions.
Generate revenue of at least $400 million from MySpace—out of $500 million expected from News Corp.'s Fox Interactive Media unit—in this fiscal year.
Secure revenue of $900 million over the next three years from a search advertising deal with Google.
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