Apple unveils its new global initiative “Made for Business,” which includes Apple Business Connect, a tool to help businesses customize their operations. It does this through integration with Apple apps such as Apple Maps, Messages, Wallet, and Siri, promising a better user experience and improved business-to-customer interactions.
Apple Maps will now incorporate features like reservation systems, and Messages can be personalized responding to customer inquiries. The Wallet app will handle payment and loyalty systems, and Siri will offer personalized consumer experiences. The entire package shows Apple’s commitment towards creating a more connected and efficient business ecosystem.
One highlight of “Made for Business” is Apple Business Essentials; a subscription-based service that combines device management, round-the-clock support, and cloud storage. It offers features like data protection and VPN connection for secure network access. Apple Business Essentials allows businesses to smoothly integrate Apple devices regardless of their size or field of operations.
The package also includes ‘Tap to Pay on iPhone,’ a tool enabling businesses to accept payments via contactless debit and credit cards, Apple Pay, and digital wallets.
Enhancing customer interaction with Apple’s business initiative
This gives businesses an efficient and cost-effective method of accepting payments, aiding in the transition to a cashless society.
Moreover, Apple is providing complimentary “Today at Apple” programs focused on small business owners and entrepreneurs. The program is intended to demonstrate the versatility of Apple’s products and services. With hands-on experiences, businesses will learn how to resolve everyday challenges using Apple’s technology. The end goal of this initiative is to help small businesses thrive in the digital age.
The “Made for Business” sessions start in May, during National Small Business Week in several cities in the United States. Among them will be a presentation by Mozzeria, a Deaf community-owned business, showing how Apple’s accessibility features have enhanced their operations. Theodore Miller, Mozzeria’s Director of National Operations, highlights how Apple’s technologies have increased their business efficiency and customer communication, reinforcing Apple’s commitment to inclusivity and advanced adaptive technologies.
