Smooth Operator

By Brian P. Watson  |  Posted 2007-05-14 Email Print this article Print
 
 
 
 
 
 
 

Expanding its product lines helped Dick's Sporting Goods grow from a mid-market player to one of the country's premier athletic retailers. But first it had to become more nimble in the ways it managed and tracked its offerings.

Dick's Sporting Goods: Smooth Operator

In 2003, the national retailer deployed business intelligence software to improve operations by better analzying the way it sold and stored items across its stores. Since then, the company's annual operating margins have bested the average of its top competitors.



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Associate Editor

Brian joined Baseline in March 2006. In addition to previous stints at Inter@ctive Week and The Net Economy, he's written for The News-Press in Fort Myers, Fla., as well as The Sunday Tribune in Dublin, Ireland. Brian has a B.A. from Bucknell University and a master's degree from Northwestern University's Medill School of Journalism.

 
 
 
 
 
 

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