Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

Tech Firms Boost R&D, Led by Google

Technology companies are spending a little more than $8 on research and development for every $100 they take in as they jostle to create new products and services to sell

IBM Intros Cross-Platform App Deployment Package

IBM, based in Armonk, N.Y., announced Nov. 1 the launching of Lotus Expeditor, an open standards platform for creating Eclipse-based Web 2.0 applications. Lotus Expeditor will target enterprises who want

EMC Buys De-Duplication Specialist Avamar

ORLANDO, Fla.—EMC, the world market leader in several information management and storage sectors, on Nov. 1 announced a signed agreement to acquire privately held Avamar Technologies, a provider of enterprise-class

Dell Offers AMD-Based Notebook on Its Web Site

It appears that Dell is ready to start offering an AMD-based notebook. Although no formal announcement was made Nov. 1 by the PC maker, Dell’s Web site displayed the Inspiron

Scentric Tackles Risk, Compliance Issues

Scentric, a developer of what it calls “the world’s first universal data classification solution,” on Oct. 31 launched Scentric Destiny R2, the latest version of its flagship product that aims

Microsoft XML Expert Joins Open-Source Middleware Firm

Startup WSO2 has announced that a former Microsoft technologist has joined the open-source middleware company. Jonathan Marsh, a former technical diplomat at Microsoft, has joined the Colombo, Sri Lanka, company

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.