Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

PeopleSoft Founder Launches ERP Software Company

Dave Duffield, founder of PeopleSoft, announced Nov. 6 the launch of a new ERP company with its foothold in human resources—the area of backend business applications where PeopleSoft made its

Cognos Gives Banking Industry BI Blueprint

Cognos, a software company that specializes in business intelligence and performance planning, announced in a statement Nov. 6 the release of Cognos Customer Segment Performance Blueprint, designed to help retail

E-Voting, As it Advances, Faces Big Risks

On the eve of Tuesday’s midterm elections, computer experts are sounding an alarm about possible problems with the electronic systems that two in every five voters will be using. They

IBM, Business Objects Deepen Relationship

IBM, which has pledged to invest $1 billion over the next three years on developing information management products and services, announced Nov. 2 a deal with business intelligence software developer

Another Nail in the IT Certification Coffin

IT certifications are worth less than ever, and the value of non-certified technology skills has surged, according to the third-quarter edition of the “Hot Technical Skills and Certifications Pay Index”

Microsoft/Novell Patent Deal Opens Up Opportunity

Microsoft’s agreement with Novell to collaborate on Windows/Linux interoperability sheds light on the many patent issues surrounding open-source and proprietary-source development, opening opportunities for those who can help sort those

Certeon Confronts Challenges of Open XML

Microsoft’s new open XML file format could take the wind out of the sails of application acceleration vendors thanks to the compression it adds to those files. One new startup

Tech Firms Boost R&D, Led by Google

Technology companies are spending a little more than $8 on research and development for every $100 they take in as they jostle to create new products and services to sell

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.