Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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MySpace Insiders

Rupert MurdochChairman, News Corp.As the creator of a media empire that includes 20th Century Fox, the Fox television stations, the New York Post and many other news, broadcast and music

User Customization: Too Much of a Good Thing?

One of the features members love about MySpace is that it gives people who open up an account a great deal of freedom to customize their pages with Cascading Style

MySpace Tech Roster

MySpace has managed to scale its Web site infrastructure to meet booming demand by using a mix of time-proven and leading-edge information technologies. APPLICATION PRODUCT SUPPLIER Web application technology Microsoft

HP Tools Ease Data Center Burdens

Hewlett-Packard on Jan. 16 is scheduled to unveil a series of software management tools designed to keep track of assets within an enterprise’s data center. The new software, which includes

Web Design Experts Grade MySpace

MySpace.com’s continued growth flies in the face of much of what Web experts have told us for years about how to succeed on the Internet. It’s buggy, often responding to

Can Java Become an Important Linux Language?

When you think programming languages and Linux, the languages that tend to come to mind are C, C++, Perl, PHP, Python and, lately, Ruby. But, Java probably doesn’t enter your

IT Management: The Changing Face of Employees

The Ever More Diversified Face of ITFrom eWeek.com: Demand for IT employees from different backgrounds is growing, but statistics suggest that there is still a long way to go. Question:

5 Questions for New Teradata CEO Michael Koehler

NCR announced plans this week to spin off its Teradata data-warehousing subsidiary as an independent company. NCR, which is best known as a provider of ATMs and retail checkout machines,

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.