Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

W3C Publishes New Web Standards for XML

The World Wide Web Consortium released eight new standards for its XML line on Jan. 23. The new Web standards are designed to help businesses request information from a database,

The Open Source Initiative Still Lives

There was a time when the Open Source Initiative was one of the hotbeds of open-source activity. After the retirement of its co-founder and leader, Eric Raymond, in January 2005,

CA Adds Lotus Domino, DB2 Support to BrightStor SRM

Storage infrastructure maker CA on Jan. 23 introduced a new version of its BrightStor Storage Resource Manager, which extends its centralized management, automated monitoring and reporting functions to business information

Intel, Sun Expected to Announce Deal

Sun Microsystems and Intel have scheduled a joint news conference for Jan. 22 that will likely confirm a new agreement between the two companies that will place Xeon processors in

Giving Applications a True Voice

Everywhere you look today, you see small instances of voice technology being embedded in commercial applications. One example is an e-mail service that peppers its messages with links that can

Botnet Hunters in Closed-Doors Redmond Summit

Faced with arguably its biggest security crisis since the 2003 network worm attacks, Microsoft is throwing its support behind a high-level powwow to discuss the escalating threat from zombie botnets

Execs: Telecommuting Holds Back Careers

Telecommuters are less likely to advance in their careers than workers who toil in traditional office settings, according to survey results released Jan. 16 by Korn/Ferry International, a Los Angeles-based

Banks to Deliver Personal Health Records Online

The Medical Banking Project plans to announce a program later this year that will use banks’ Web portals to deliver personal health care information online. Advocates of online PHRs (personal

Inside MySpace: The Story

Booming traffic demands put a constant stress on the social network’s computing infrastructure. Yet, MySpace developers have repeatedly redesigned the Web site software, database and storage systems in an attempt

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.