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At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Making the Business Case for 11g

Now that Oracle has officially unveiled its much-awaited 11g database, industry observers are wondering how quickly users will upgrade to the latest offering. A survey of members of the Independent

Salesforce.com Issues Apex Code

Salesforce.com announced July 16 that its Summer ’07 release—the 23rd generation of its on-demand customer relationship management software—will be available to users in August. While the latest iteration brings several

Perks and CIO Pay: Many Variations

When you’re at the tippy-top among technology executives, companies hand out some pretty nice treats. Among the perquisites for those in this year’s Baseline ranking are home security systems, car

When The CIO Earns $9M

Pay packages for chief information officers are rising as the executives get more business duties added to their traditional roles as technology overseers. This year’s Baseline ranking of high-paid information-technology

IBM’s Paul Horn to Retire

Paul Horn, who led IBM’s research division for more than decade, is stepping down to pursue a career in academics at New York University, the Armonk, N.Y. company announced July

CIO Pay Survey: A Look at the Top-Paid Executives

Story Guide: When The CIO Earns $9MCompensation packages in the multiple millions are becoming more common, a Baseline study of public companies shows. Perks and CIO Pay: Many Variations Also

Study on Impact of RFID Use Released

The European Parliament’s Scientific Technology Options Assessment group released an 86-page study evaluating the use of RFID technology in everyday European life, from credit cards and retail applications to travel

Methodology

In the U.S., publicly held companies are required to reveal compensation information for their five best-paid officers. Baseline reviewed the 2006 fiscal year proxy statements for the 1,000 biggest companies,

IBM Grabs DataMirror Technology

IBM announced plans to purchase DataMirror, a provider of data protection and integration tools, and meld its technology into IBM’s Information Management Server. Under the terms of the deal, IBM

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.