Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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SOA’s Next Phase

There is no doubt about it: service-oriented architecture, or SOA, has gained acceptance as a way to exchange data previously trapped in legacy systems and isolated databases. The I.T. architecture

Virtualization: PG&E’s Power Play

While oil prices have retreated significantly from last year’s high, no one expects a return to the cheap energy that companies enjoyed just a few years ago. In fact, most

Inside MySpace: The Story

Booming traffic demands put a constant stress on the social network’s computing infrastructure. Yet, MySpace developers have repeatedly redesigned the Web site software, database and storage systems in an attempt

Vista: CIOs’ First Impressions

The enterprise version of Windows Vista is now available, but many companies will not immediately discard XP and upgrade to Microsoft’s latest operating system. That’s the consensus of chief information

E-Voting, As it Advances, Faces Big Risks

On the eve of Tuesday’s midterm elections, computer experts are sounding an alarm about possible problems with the electronic systems that two in every five voters will be using. They

SOA: TD Banknorth Is Banking on It

A number of technologies have promised to reshape and revolutionize the financial services industry over the last five years. But John Petrey, chief information officer of TD Banknorth, a Portland,

Study: Apple’s Exposure to Net Threats Rises

As part of its current ad campaign, Apple suggests that Macs aren’t vulnerable to the same Internet security problems PCs are. But according to a new study by security vendor

Dennis O’Donovan, Sidley Austin

Dennis O’Donovan, director of New York information services at law firm Sidley Austin, was working in the firm’s World Trade Center north tower office on Sept. 11, 2001, when the

Dell Customers: Battery Recall No Big Deal?

Dell this week recalled 4.1 million laptop PC batteries, considered the biggest product-safety recall ever in the computer industry, because they presented a risk of catching on fire. Some Dell

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.