Category: Social Media

Digital Marketing Tools Improve Performance

By Samuel Greengard The intersection of information technology and marketing is proving nothing short of revolutionary. Digital wallets, social media, transactional marketing techniques and big

Use Social Media to Strengthen Your Brand

By Julie Steiner Today, companies—especially those with brand-focused businesses—are concentrating their efforts online, but not all of them are successful at using social media to

Social Media Is Good Business

By Samuel Greengard Operating a design and engineering firm with offices in more than 100 countries is a big challenge. Not only is it necessary

Oscar Gets Social

This year’s Oscars provided the usual array of upsets and surprises. However, a social media project sponsored by IBM, The University of Southern California Annenberg

Social-driven IT Takes Hold

Social-driven media increasingly touches every corner of the enterprise, including IT. But it’s more than a business-to-consumer communication channel. It’s also a powerful tool for