Gamification Builds Strong Customer Relationships
By Steve Alter There’s little doubt that “engagement” is now the coin of the realm in the arena of social business. Almost daily, new research
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By Steve Alter There’s little doubt that “engagement” is now the coin of the realm in the arena of social business. Almost daily, new research
By Samuel Greengard The intersection of information technology and marketing is proving nothing short of revolutionary. Digital wallets, social media, transactional marketing techniques and big
By Samuel Greengard If one thing is indisputable about today’s business environment, it’s that the level of IT complexity facing organizations has grown exponentially in
By Julie Steiner Today, companies—especially those with brand-focused businesses—are concentrating their efforts online, but not all of them are successful at using social media to
By Tony Kontzer If the hype about the so-called “social enterprise” that was so evident at Salesforce.com’s Dreamforce conference last week is to be believed,
By Samuel Greengard Operating a design and engineering firm with offices in more than 100 countries is a big challenge. Not only is it necessary
This year’s Oscars provided the usual array of upsets and surprises. However, a social media project sponsored by IBM, The University of Southern California Annenberg
Social-driven media increasingly touches every corner of the enterprise, including IT. But it’s more than a business-to-consumer communication channel. It’s also a powerful tool for