Category: Social Media

Few industries have to cope with changes that occur as fast and furiously as the restaurant business. Keeping up with customer whims—and updating menu items—is

By Samuel Greengard Over the past few years, social media has revolutionized the business world by changing the way organizations interact with customers, deal with

By Samuel Greengard A growing focus on mission-critical IT has forced many organizations to devote greater attention to crisis management and business continuity management (BCM).

By Laurie Fischer The use of social media has exploded, allowing organizations to nimbly and quickly publish and communicate information to their employees, potential and

By Samuel Greengard At first glance, an art museum would seem to lie outside the domain of the digital world. The ability to view paintings,

By Jan Hertzberg and Matthew Thompson Initially seen as an alternative communication tool for individuals, social media is fast becoming pervasive among organizations of all

By Samuel Greengard A few years ago, enterprise social media consisted of little more than creating a Facebook page and monitoring Twitter for sundry comments

By Steve Alter There’s little doubt that “engagement” is now the coin of the realm in the arena of social business. Almost daily, new research

By Samuel Greengard The intersection of information technology and marketing is proving nothing short of revolutionary. Digital wallets, social media, transactional marketing techniques and big