Category: Social Media

By Jan Hertzberg and Matthew Thompson Initially seen as an alternative communication tool for individuals, social media is fast becoming pervasive among organizations of all

By Samuel Greengard A few years ago, enterprise social media consisted of little more than creating a Facebook page and monitoring Twitter for sundry comments

By Steve Alter There’s little doubt that “engagement” is now the coin of the realm in the arena of social business. Almost daily, new research

By Samuel Greengard The intersection of information technology and marketing is proving nothing short of revolutionary. Digital wallets, social media, transactional marketing techniques and big

By Samuel Greengard If one thing is indisputable about today’s business environment, it’s that the level of IT complexity facing organizations has grown exponentially in

By Julie Steiner Today, companies—especially those with brand-focused businesses—are concentrating their efforts online, but not all of them are successful at using social media to

By Tony Kontzer If the hype about the so-called “social enterprise” that was so evident at Salesforce.com’s Dreamforce conference last week is to be believed,

By Samuel Greengard Operating a design and engineering firm with offices in more than 100 countries is a big challenge. Not only is it necessary