Category: Social Media

Use Social Media to Strengthen Your Brand

By Julie Steiner Today, companies—especially those with brand-focused businesses—are concentrating their efforts online, but not all of them are successful at using social media to

Social Media Is Good Business

By Samuel Greengard Operating a design and engineering firm with offices in more than 100 countries is a big challenge. Not only is it necessary

Oscar Gets Social

This year’s Oscars provided the usual array of upsets and surprises. However, a social media project sponsored by IBM, The University of Southern California Annenberg

Social-driven IT Takes Hold

Social-driven media increasingly touches every corner of the enterprise, including IT. But it’s more than a business-to-consumer communication channel. It’s also a powerful tool for