Category: Analytics Big Data

By Gary Angel The big data revolution is here. Everything is being tracked, analyzed, optimized and personalized at incredible levels of detail to enhance ROI,

By Durjoy Patranabish and Shreya Sharma As technological advances provide more efficient ways to connect and personalize products and services, the expectations and demands of

By Karen Blackie According to a recent Accenture/GE study, 89 percent of enterprises believe companies that don’t incorporate a big data analytics strategy by the

A huge challenge for organizations large and small is dealing with rapidly growing volumes of data. Ferreting out answers to key questions can determine whether

With technology monitoring and capturing just about every business process or customer interaction these days, every company has its own version of big data to

Today, businesses increasingly live and die by analytics. For the Nielsen Co., which manages massive volumes of data and delivers highly targeted results for clients,

Although today’s enterprise information technology revolves mostly around PC-based servers, cloud computing and a growing array of mobile devices, the mainframe continues to support and

The ultimate challenge for any professional sports team is filling seats and building a fan base that consistently contributes to bottom-line results. But understanding fans—and

The growth of big data, analytics and cognitive computing is revolutionizing a wide range of industries. But nowhere is the impact more significant than in