
Business Analytics: Six Steps to Getting Results
By John Lucker Although reams have been written about analytics, and opinions abound about its potential to change how businesses think and behave, analytics in
By John Lucker Although reams have been written about analytics, and opinions abound about its potential to change how businesses think and behave, analytics in
1. Understand the possibilities. Combining hundreds of dataelements and terabytes of data doesn?t automatically produce results. Businessanalysts and IT experts must understand how the data
The typical enterprise is awash in data. Virtually every industry sector—from health care and financial services to retail and manufacturing—is witnessing a growth in data
Most trends lists are created by ?experts? whobrainstorm, discuss, and argue until they reach a consensus as to what the bigtopics and market developments are
Trend 5: Business Intelligence and Big Data More than a third of midsize and larger organizations areboosting their deployment of business intelligence (BI) or business
Predictiveanalytics technology, which maximizes the visibility of data and uses it toanticipate what will happen next, is increasingly coming into play?and in awide range of
1. Analyze and map business processes to spot opportunities. Effective BI and BA are multi-dimensional. IT must let business managers drive the process and focus
Finding the right information at the right time—and then putting it to work—has always been at the center of a winning business strategy. But in
Few industries sort through as much data as pharmaceuticals do. At Pfizer, the need for accurate, up-to-date information is nearly insatiable. As a result, the