Category: Analytics Big Data

CEOs are taking a more hands-on approach to corporate marketing efforts, and they want to see more data metrics on every aspect of marketing campaigns,

Understanding the rapid and radical pace of change in today’s business environment is no simple task. Customer sentiment changes rapidly, cross-selling and up-selling services are

Concerns over data privacy are nothing new. But as a growing array of systems and devices connect to the Internet and new data sources emerge—including

For a growing wave of companies, spreadsheets and manual data collection are a losing proposition. One of the companies jumping on the trend toward more

The barrage of recent high-profile data breaches has businesses and consumers increasingly on edge. What’s more, as a growing array of technologies and systems intersect,

Information technology has made significant contributions throughout the world, but it may prove most valuable in the health care industry—especially in the fight to cure

As the White House and private organizations attempt to better understand the growing impact of climate change and the effect of the California drought on

Harvesting massive amounts of data doesn’t necessarily translate into business value. It’s what organizations do with the data from an analytics and intelligence standpoint that

A pilot project using predictive analytics and applied natural-language processing identified 8,500 patients of the Carilion Clinic who are at risk for congestive heart failure.