Web 2.0: Turning Browsers into Buyers
A year ago, Stormhoek Vineyards, a South African winery, launched a public relations campaign called “100 Geek Dinners in 100 Days.” The goal was to
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A year ago, Stormhoek Vineyards, a South African winery, launched a public relations campaign called “100 Geek Dinners in 100 Days.” The goal was to
When a light bulb blows in the executive conference room or the postal machine that prints thousands of mailing strips a day is on the
Midsize companies are chucking their spreadsheets, standalone databases, and pens and sticky notes. They’re investing in software applications that keep track of every bit of
In the nearly 15 months since Hurricane Katrina battered the southeast coast of the U.S., 887 of the unidentified storm victims recovered in Louisiana—about 98%—have
If a handful of sirloin steaks is nearing the sell-by date at the Hannaford Bros. supermarket on Plaza Road in Kingston, N.Y., assistant manager Mark
Getting a firm grip on wireless expenses involves more than just implementing software. There are organizational and cultural changes to manage, as well as thorough
Rob Ingalls, senior manager of telecommunications at Sodexho, knew he would have to spend a lot of time on the phone, but he never thought
Of all the forms of white-collar crime relevant to corporate chief information officers, so-called procurement, or contract, fraud is probably the least visible and most
Army reserve staff Sgt. Ryan Kelly was still recovering from his Iraq War wound—an amputated lower right leg—in Abilene, Texas, when he received a disturbing