Month: December 2003

Ascential Software: Fear Factor

You couldn’t blame customers of Vality Technology for worrying when the company was bought for $92 million by Ascential Software in 2002. Many had invested

By the Numbers: December 2003

Do You Know Where Your Software Has Been? Amid tight budgets, many small and medium-size businesses have turned to online auctions and discount vendors to

The Marketing of the President 2004

In 1960, television revolutionized national politics. Now, the internet promises to do the same. By moving quickly to embrace web technologies, former vermont governor howard

Slippery Slope

Vicki Silvera was under siege. Complaints, as the director of information technology for Vail Resorts recalls now, were pouring into “any forum” she could imagine.

Roadblock: Experienced Campaign Managers

Obstacle:Television ads, promotional events, the Internet and Web sites are all staples of modern election campaigns—and of product marketing. But tightly scripted, gaffe-phobic campaign managers