Month: December 2003

Making Voting a Simpler Exercise

While Ed Cone was deftly delving into the ways that former governor Howard Dean is employing Web technologies to capture the Democratic nomination for president,

Mopping Up Dirty Data

Direct marketers have long reckoned with cleaning dirty databases loaded with duplicate names, misspelled addresses and other shortcomings. Today, companies in more diverse industries—from technology

Six Apart: Love at First Blog

In 2001, Mena Trott couldn’t find any software she liked to use for her online journal. She complained to her husband, Ben, that the available

Gotcha! Corporate Weblogs

The Dean presidential campaign has demonstrated how effective weblogs can be for communicating quickly and directly with an audience and for creating online communities of

Roadblock: Experienced Campaign Managers

Obstacle:Television ads, promotional events, the Internet and Web sites are all staples of modern election campaigns—and of product marketing. But tightly scripted, gaffe-phobic campaign managers

Firstlogic: Price Is Right

Firstlogic has a reputation for maintaining low prices and high levels of support at the same time. The company quotes entry-level pricing for its Information

The Marketing of the President 2004

In 1960, television revolutionized national politics. Now, the internet promises to do the same. By moving quickly to embrace web technologies, former vermont governor howard