Radio Shack Base Case

By Sean Gallagher  |  Posted 2002-04-15 Email Print this article Print
 
 
 
 
 
 
 

Until recently, electronics retailer RadioShack delivered product information to its 2,100 franchise dealers by snail mail. What took so long to build an extranet?

Radio Shack Base Case

Headquarters: 100 Throckmorton St., Suite 1800, Fort Worth, TX 76102

Phone: (817) 415-3700

Business: Consumer electronics retailer with 7,200 stores, including 5,100 company stores and another 2,100 dealer/franchise outlets

Chief Information Officer: Evelyn Follitt

Recent financials: $4.77 billion in 2001

Challenge: To cut costs by reducing mass mailings to 2,100 franchise stores

Baseline Goals:

  • Reduce the time it takes to get information to dealers from one to seven days, to immediately over the Web
  • Eliminate a 20-page newsletter printed and mailed weekly to 2,100 franchisees.
  • Decrease overall mail sent to franchisees by at least 70%


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    Sean Gallagher is editor of Ziff Davis Internet's enterprise verticals group. Previously, Gallagher was technology editor for Baseline, before joining Ziff Davis, he was editorial director of Fawcette Technical Publications' enterprise developer publications group, and the Labs managing editor of CMP's InformationWeek. A former naval officer and former systems integrator, Gallagher lives and works in Baltimore, Maryland.
     
     
     
     
     
     

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