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RadioShack: Ups and Downs of Extranet Success
By Sean Gallagher
2002-04-15
Article Views: 1396
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RadioShack: Ups and Downs of Extranet Success - ' Radio Shack Base Case ' (
Page 2 of 2 ) Radio Shack Base Case
Headquarters: 100 Throckmorton St., Suite 1800, Fort Worth, TX 76102
Phone: (817) 415-3700
Business: Consumer electronics retailer with 7,200 stores, including 5,100 company stores and another 2,100 dealer/franchise outlets
Chief Information Officer: Evelyn Follitt
Recent financials: $4.77 billion in 2001
Challenge: To cut costs by reducing mass mailings to 2,100 franchise stores
Baseline Goals:
Reduce the time it takes to get information to dealers from one to seven days, to immediately over the Web
Eliminate a 20-page newsletter printed and mailed weekly to 2,100 franchisees.
Decrease overall mail sent to franchisees by at least 70%
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