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Mark of a Pro
By Larry Barrett
2003-03-01
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Mark of a Pro - ' Acushnet Base Case' (
Page 3 of 3 )
Acushnet Base Case
Headquarters: 333 Bridge St., Fairhaven, MA 02719
Phone: (508) 979-2000
Business: Manufactures Titleist golf balls and other golf equipment and accessories
Chief Information Officer: Peg Nicholson
Financials in 2001: $946 million in sales; $131 million in operating income
Challenge: Install anti-counterfeiting and product-tracking system on manufacturing line
Establish system to track 100% of products and packaging from factory through to retail outlet
Eliminate 100% of the sale of premium golf balls by unauthorized retailers
Reduce losses from counterfeit golf balls to below 5% of overall sales
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