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Projects: Supply Chain



Mark of a Pro



By Larry Barrett
2003-03-01
Article Views: 6933
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  Table of Contents:
  1. Mark of a Pro
  2. ' Gray'
  3. ' Acushnet Base Case'

To thwart counterfeiting, golf-ball maker Acushnet now stamps each ball with an invisible digital fingerprint.

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Mark of a Pro - ' Acushnet Base Case'


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Acushnet Base Case

Acushnet Base Case

Headquarters: 333 Bridge St., Fairhaven, MA 02719

Phone: (508) 979-2000

Business: Manufactures Titleist golf balls and other golf equipment and accessories

Chief Information Officer: Peg Nicholson

Financials in 2001: $946 million in sales; $131 million in operating income

Challenge: Install anti-counterfeiting and product-tracking system on manufacturing line

BASELINE GOALS:

  • Establish system to track 100% of products and packaging from factory through to retail outlet

  • Eliminate 100% of the sale of premium golf balls by unauthorized retailers

  • Reduce losses from counterfeit golf balls to below 5% of overall sales




     
     
    >>> More Projects: Supply Chain Articles          >>> More By Larry Barrett
     



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