AmericaWest: Flight Plan - ' America West Base Case '
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America West Base Case
Headquarters: 111 W. Rio Salado Parkway, Tempe, AZ 85281
Phone Number: (480) 693-0800
Business: Discount airline with hubs in Phoenix and Las Vegas.
Chief Information Officer: Joe Beery
Financials in 2002: $2 billion, with a net loss of $387.9 million.
Challenge: Improve reliability and cut information-systems costs, as part of an effort to improve the airline's on-time performance.
Baseline Goals:
Reduce, and eventually eliminate, flight delays attributed to technology, which averaged about 100 per month three years ago.
Drive down cost per available seat mile (CASM). It went from 8.20 cents at the end of 2002 to 7.57 cents as of September 2003.
Match Southwest Airlines' third-quarter CASM of 7.51 cents.
Return to profitability, following 10 consecutive quarters of losses since the end of 2000. America West earned $2.02 per share in the second quarter of 2003.
Projects: Processes 
