Workers Get Pushback for Using Social Tools

Workers Get Pushback for Using Social Tools

Workers Get Pushback for Using Social Tools

Social Activity  46% of survey participants say social tools increase productivity.

A significant number of professionals worldwide feel that social media makes them more productive. Yet, they are constantly getting pushback from managers for using these tools, according to a recent survey conducted by the research firm Ipsos for Microsoft. In fact, many workers say that going on social media sites at work can lead to a false impression that they're "goofing off," and others say their colleagues have gotten into trouble because of this. However, if employees are able to overcome these hurdles, social tools help them share ideas and documents, as well as connecting to customers. In fact, a surprising percentage of them are willing to spend their own money on social media products to increase their organizational value. "Just as email accelerated the pace of business in the 1990s, enterprise social will be the driver of greater agility and transformation in the 21st century workplace," said Kurt DelBene, president of Microsoft Office Division. "As we look ahead at how collaboration and communication continue to evolve, we believe the tools people use today—email, instant messaging, voice, video conferencing and social—will come together and be deeply integrated into apps in ways that will speed collaboration and truly transform the way people work." More than 9,900 global information workers took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.
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