Egyptian fintech firm, Bokra, recently announced a pre-seed funding round of $4.6 million backed by DisrupTech Ventures and SS Capital.
The funds purpose is to disrupt wealth management in the MENA region through goal-based investment and saving solutions using asset-backed securities. This demonstrates strong investor confidence in Bokra’s potential to revolutionize the finance landscape in the Middle East and North Africa.
Bokra, established in 2023 by finance veteran Ayman El-Sawy, aims to redefine wealth management by assisting retail investors and SMEs in expanding their savings and investments across a multitude of asset classes.
The company’s primary objective is to provide innovative, personalized solutions to its clients with a wide range of investment options designed to meet the varying requirements and risk profiles of its clients.
Furthermore, Bokra seeks financial inclusion by bridging the gap between retail investors and investment opportunities traditionally secured by institutional or high-net-worth individuals.
Since its inception in 2023, Bokra has experienced significant growth becoming a trusted partner for clients looking to optimize their portfolios and widen their financial horizons.
Bokra’s funding fuels MENA wealth management disruption
The raised funds will support the launch of the Bokra app, expansion of their investment product selection, and advancement in the MENA region. Bokra remains firm in their commitment to fostering financial literacy and inclusion.
They plan on incorporating advanced technologies into their operations to enhance efficiency, security standards and render the investment process smoother and more transparent for their users.
Ayman El-Sawy highlighted Bokra’s objective: to provide retail investors with high-yield, asset-backed investment plans, democratize the investment landscape by offering accessible, profitable opportunities, and promote a culture of financial literacy.
Mohamed Okasha of DisrupTech Ventures, expresses support for Bokra’s vision, underscoring the importance of alternative investment options in today’s challenging economy.
SS Capital’s Chairman, Samer Sallam, voiced confidence in Bokra’s strategy to provide unique financial products to the younger demographic, foresees a transformation in the wealth management sector and looks forward to participating in realizing this vision.
Bokra’s primary objective is to streamline the investment process, offering features that estimate potential growth, and a dashboard for progress tracking. On the platform, users have access to learning resources to educate them about financial management and investment strategies, a key feature that sets Bokra apart in the investment sector.
