Almost every major technology company in augmented reality (AR) and virtual reality (VR) is looking to develop headsets. These devices are becoming increasingly popular and will play a role in shaping the future of digital transformation.
Using augmented reality and virtual reality devices can be a great way to enhance the experience of video games, movies, and other forms of entertainment. Using these devices is not limited to the PC. Smartphones and tablets can also be used to enjoy these experiences. Ten companies in augmented reality and virtual reality are listed below to look out for in 2023 when these technologies begin to gain popularity. These companies include Sony, HTC, Microsoft, PTC, and Wikitude. These companies in augmented reality are all leading the way in creating virtual and augmented reality technologies.
Sony
Considering the recent announcements by Apple and Google on augmented reality and virtual reality products, it seems like we are just beginning to scratch the surface of this emerging technology. The industry will continue to expand at a steady rate, with a compound annual growth rate of 15 percent by the end of the decade, according to a new report from PwC. They also are rumored to be using Sony OLED microdisplays for the technology.
Among the 10 companies to look out for in 2023, Sony looks to focus on augmented and virtual reality. The company’s PlayStation VR is one of the first head-worn virtual reality devices and has sold more than five million consoles worldwide. Sony is also releasing virtual reality games.
Sony is also developing VR technology for other fields. Its Morbius 3D billboard is a case in point. The company also plans to launch a new VR product in 2023.
Apple
Apple’s new augmented reality headset will have eight camera modules, including eye-detecting cameras, allowing users to read small type. The headset also includes displays that you manipulate with gestures. It will also map surfaces and edges and will be able to track motion. It will be available with prescription lenses for an extra cost.
Apple’s augmented reality and virtual reality glasses will have displays that can interact with gestures. They also will look similar to regular glasses and be available with prescription lenses for an additional cost. They will have downward-facing cameras that will allow more accurate motion tracking.
Oculus
In addition to its VR headsets, Oculus also offers VR development technology. This allows companies to create virtual reality experiences in real-time. Oculus VR is one of the most innovative companies in the VR industry. Venture capital backs it and offers four top-of-the-line headsets.
Samsung
While looking forward to the AR/VR industry in 2023, Samsung is among the top 10 firms to keep an eye on. The company also recently launched an AR-based virtual shopping experience, which makes online shopping more convenient. A comparable set of technology used in Samsung’s premium products aids in the overall user experience.
Whether a consumer or an enterprise customer, you’ve probably seen or heard about Google’s headset. It’s a high-tech VR headset blending computer graphics with a video feed from the real world. The company has been working on the device for several years, and analysts say it could be ready to ship by 2024.
Zugara
Located on Washington Blvd in Los Angeles, CA, Zugara is a leader in Augmented Reality software innovation. They develop mobile solutions for 3D camera-based devices and mobile solutions for Project Tango and the HoloLens. Zugara also designed software solutions for Augmented Reality and Virtual Reality.
In addition, they are well-known for the success of their mobile solutions on the Project Tango platform. Furthermore, they are a frontrunner in the development of cutting-edge software for augmented and virtual realities.
PTC
Founded in 1979, PTC has a long history of technological excellence. Its expertise in 2D and 3D design software, manufacturing software, and design software has helped it become one of the largest global business software providers. Its latest move to Boston’s seaport district reflects PTC’s ambition to attract forward-thinking professionals.
PTC’s Vuforia engine is the world’s most deployed augmented reality solution. The company’s flagship industrial AR platform allows experts to record tasks and turn them into step-by-step videos. In addition, PTC is collaborating with Magic Leap, a virtual reality company that recently partnered with PTC to expand its reach.
PTC’s Corporate Experience Center features various experiential exhibits that allow visitors to experience PTC’s products and technologies. Furthermore, these technologies include 3D CAD technologies, product lifecycle management, and AR. The hub’s goal is to ease the transition to digital workplaces.
Microsoft
Microsoft is a major player in the augmented and virtual reality market. Also, CEO Satya Nadella says that extended reality will shape the future. He plans to take the technology to new heights, combining cloud computing with AR excellence.
Microsoft has invested in a social network for virtual reality, AltspaceVR, and recently acquired AltspaceVR’s parent company, Meta Platforms. Additionally, Meta Platforms has developed a lead in monetizing VR. It has sold 10 million Quest 2 headsets in the past 18 months.
Wikitude
Salzburg, Austria is the home of Wikitude, a developer of Augmented Reality technology for mobile devices. They have a large database of registered developers, some of which are Fortune 100 companies. They make use of the latest in camera and computer vision technology to create AR experiences that are both fun and functional. Its Wikitude SDK is an essential part of many apps you use every day. Wikitude Studio includes a comprehensive set of tools that lets you create and edit your AR assets. You can choose from various pricing plans to meet your budget and requirements.
Among the many AR and VR technologies on offer, Wikitude stands out as one of the best mobile Augmented Reality platforms. Specifically, smart glasses, tablets, and phones may all benefit from Wikitude’s mobile SDKs. Wikitude Studio is a suite of tools that lets you create, edit and publish your AR content. The Wikitude name is synonymous with mobile Augmented Reality technology, but it is also a major player in the spatial computing domain.
DAQRI
DAQRI is an augmented reality headset manufacturer that has been around since 2010. The company released AR “smart helmets” in 2016. The smart helmet overlays instructions onto complex equipment. It also sells smart glasses. In 2017, the company raised $275 million in venture capital and launched a suite of augmented reality productivity applications.
Conclusion
One of the key drivers of the AR and VR market is the growing use of smart devices. This enables the implementation of technology on medium and low-end devices, thereby driving the market. People expect the market to expand the fastest in the Asia-Pacific region. The report predicts that the region will account for the largest AR and VR market share during the forecast period. Retail, healthcare, and e-commerce domains expect to drive growth in the industry. As a result, the demand for VR/AR headsets will increase substantially in these markets.
