Setting the Stage for the Next Best Offer
By John Lucker Once the job of a knowledgeable, friendly salesclerk, the retail strategy of framing the customer’s “next best offer” (NBO) is now an
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By John Lucker Once the job of a knowledgeable, friendly salesclerk, the retail strategy of framing the customer’s “next best offer” (NBO) is now an
A few weeks ago, I chronicled a problem with one software application that led me to ditch it in favor of another. But it has
Certain things are entirely predictable. One of them is that some people will eventually test the boundaries of any system (and sometimes blatantly cheat) in
By John Lucker Historically, large businesses have behaved and functioned differently than small and midsize organizations, even within the same industry. Smaller firms often had
If a person is dishonest in their personal life, can they be trusted to behave honorably in their professional life? This question is asked over