Kmart Base CaseBy Edward Cone Print
The statsCompany: Kmart
Headquarters: 3100 West Big Beaver Road, Troy, Mich.
Phone Number: (248) 463-1000
Business: Discount retailer of clothes, pharmaceuticals, general merchandise
Financials: $37 billion in sales, net loss of $244 million, net loss margin 6.6% (fiscal year 2001)
Chief Information Officer: Position open
Challenges: Fill shelves with most popular products while still in demand; lower pricing; reduce advertising expenditures while maintaining marketing impact; reduce costs; refocus stores to serve needs of mothers rearing children
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