Petronix Base Case

By Brian P. Watson Print this article Print

Acquisitions sparked growth at automotive-productions company PerTronix, but also led to disconnected order-management and inventory systems. An open-source planning setup allowed the company to shift its operations— and save money.

Petronix Base Case

440 E. Arrow Highway, San Dimas, CA 91773

Phone: (909)-599-5955

Small, family-controlled company manufactures high-performance ignition and exhaust products primarily for the automotive aftermarket.

President and CEO:
Tom Reh

Project Manager:
Steve Reh

Financials in 2006:
Revenue between $10 million and $15 million.

Find a new system to centralize orders, inventory management and other enterprise resource planning functions across three disconnected offices.

Baseline Goals
Cut the amount of calls needed to check inventory status and place an order, from three or four to one. Consolidate the order entry process from three locations to one.

Create batch invoices for repeat customers instead of sending them individually.

This article was originally published on 2007-08-28
Associate Editor

Brian joined Baseline in March 2006. In addition to previous stints at Inter@ctive Week and The Net Economy, he's written for The News-Press in Fort Myers, Fla., as well as The Sunday Tribune in Dublin, Ireland. Brian has a B.A. from Bucknell University and a master's degree from Northwestern University's Medill School of Journalism.

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