How the Research was Conducted

By Samuel Greengard Print this article Print

Despite a brutal economy and tight budgets, organizations are making plans to deploy the technologies that are most likely to drive their business in 2010. Here are 10 business and technology trends that will help solidify those plans.

How We Conducted the Research

A two-stage study was conducted for this article by Ziff Davis Enterprise Research. In the first stage, 300 technology and business professionals and managers involved in technology at organizations of all sizes were polled using an open-ended questionnaire. This survey asked which technology-related tendencies, changes or movements these individuals expected to see at their firms in the coming year. Respondents wrote in their answers, so they were not prompted in any way and were free to identify whatever came to mind.

These responses were then analyzed, so that the trends that were mentioned most often could be tested in the second, quantitative stage of the study. The trends list arising out of the first stage was supplemented with input from the editors and experts to ensure completeness and clarity. In the second stage, a multiple-choice questionnaire was fielded to 878 technology and business managers in firms with at least 100 employees: 248 in firms with 100 to 499 employees, 398 in firms with 500 to 9,999 employees and 232 in firms with 10,000 or more employees. Of the 878 respondents, 230 had vice president or higher titles, 236 had director titles and 412 had manager titles.

The second-stage survey asked a series of questions about each trend in order to gauge the relative strength of each, as well as the chief factors that might be driving or potentially hindering it. The trends covered in this story are the 10 that received the strongest results because of widespread adoption, intense (highly committed) adoption or both.

This article was originally published on 2009-12-08
Samuel Greengard is a freelance writer for Baseline.
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