Cognos Gives Banking Industry BI Blueprint

Cognos, a software company that specializes in business intelligence and performance planning, announced in a statement Nov. 6 the release of Cognos Customer Segment Performance Blueprint, designed to help retail and corporate banks turn profits for their customers.

Available in two versions, one designed for corporate banking and the other for retail banks, the Cognos Customer Segment Performance Blueprint will allow managers to look into their customer information and develop intelligence on customer behavior, research revenue streams and profitability, and then use this information to focus, plan and measure new sales to help improve their customer bases and keep customers satisfied.

Laurence Trigwell, senior financial services industry director for Cognos, based in Burlington, Mass., told eWEEK, “The Customer Segment Performance Blueprints for Retail and Corporate Banks help them to align their target-setting process for customer segments or individual customers with their actual performance at the account, regional and business unit level.”

The Cognos Customer Segment Performance Blueprint features dashboards and reports for tracking customer performance; profit and loss statements; and new capabilities for customer segmentation, all of which are developed through Acorn Systems’ Performance Analyzer Application, which appoints general ledger costs, revenues and resources through business processes to verify the cost and profitability of customers, segments, channels, branches and transactions, based upon past performance.

In December of 2004, Acorn Systems and Cognos announced a global alliance to deliver comprehensive activity-based costing and corporate performance management planning for corporate and retail banks.

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