Author: Eileen Feretic

NBA Site Is a Winner With the Fans

By Eileen Feretic Many companies talk about interacting with their customers on a regular basis and vastly improving the customer experience, but a relatively few

You Have My Word … Trust Me

If a person is dishonest in their personal life, can they be trusted to behave honorably in their professional life? This question is asked over

MassMutual Reinvents Its IT Organization

By Eileen Feretic How can a large, established enterprise completely transform its IT organization? That was the challenge facing Massachusetts Mutual Life Insurance , headquartered

Innovation Drives Business

By Eileen Feretic ?We celebrate innovation,? said Steve Phillips, senior vice presidentand CIO of Avnet, a global distributor of information solutions, during ameeting with Baseline.

A Tectonic Shift in Power

Let?s take a brief trip to the not-so-distant past, a timewhen companies had the upper hand regarding interactions with customers. Theycould pretty much control the

Choosing New Year`s Resolutions

The start of a new year is always a good time to resolve tomake both our professional and personal lives more efficient, organized andsaner. It?s