Author: Chris Gonsalves

Disruptive Forces: Southwest Airlines

Southwest Airlines Location: Dallas CEO: Gary Kelly Revenues: $9.0 billion What they do: Corrals discount travelers in and out of 737s for a reasonable fee.

Disruptive Forces: IDEO

IDEO Location: Palo Alto, Calif. CEO: Tim Brown Revenues: N/A (private) What they do: This design consultancy delivers products, services, environments and digital experiences. Disruptive

Disruptive Forces: Real Networks

Real Networks Location: Seattle CEO: Rob Glaser Revenues: $395.2 million What they do: The pioneer of occasionally frustrating streaming downloads now serves up the popular

Disruptive Forces: Alibaba

Alibaba Location: Hangzhou, China CEO: Yun ?Jack? Ma Revenues: $350 million What they do: The eBay of China Disruptive qualities: Alibaba has found ways to

Disruptive Forces: Google

Google Location: Mountain View, Calif. CEO: Eric Schmidt Revenues: $16.6 billion What they do: Calling Google a search company at this point seems dismissively insulting.

Disruptive Forces: Baidu

Baidu Location: Beijing CEO: Robin Li Revenues: $107 million What they do: The second of the twin dragons is the Google of China Disruptive qualities:

Disruptive Forces: Zipcar

Zipcar Location: Cambridge, Mass. CEO: Scott Griffith Revenues: N/A (private) What they do: In just seven years, Zipcar?s car-sharing service has lured more than 180,000

Disruptive Forces: General Electric

General Electric Location: Fairfield, Conn. CEO: Jeffrey Immett Revenues: $169.7 billion What they do: As one of the United States? last truly great diversified industrial

Disruptive Forces: XEROX

Xerox Location: Norwalk, Conn. CEO: Anne Mulcahy Revenues: $17.2 billion What they do: Document management, including printing, copying, digitizing and archiving Disruptive qualities: Xerox is