Your Quick Guide to Data Quality Management

person working on laptop and tablet data management

2.5 quintillion bytes of data produce daily. So, businesses become inundated with data from multiple sources and in various forms. This makes its management a huge challenge. Businesses often have to struggle with correctly managing their data. Poor quality data potentially leads to many issues, significantly harming a company’s prospects. That’s why it is imperative to invest in data quality management.

Data Quality Management (DQM) Defined

Data quality management can be defined as a series of practices to ensure that the quality of information is high. Its measures must be implemented right from the data acquisition stage through the implementation of advanced data processes. Likewise, DQM is vital for ensuring consistency in data analysis which can help extract accurate insights from the information available.

What Is Data Quality?

Data quality is the accurate assessment of the information available congruent to its purpose and its ability to serve that purpose. Various factors define data quality, such as completeness, consistency, accuracy, and timeliness.

Why Is Data Quality Management So Critical?

Businesses rely on data to make strategic decisions that can have a long-term impact on their performance. So, poor data quality has been the primary cause of failure for businesses in every country. Likewise, poor quality data can adversely affect the efficiency, bottom line, and ROI of a business.

There are many benefits of implementing data quality management procedures.

1. Improved Decision-Making

By having an effective DQM policy in place, businesses can do better in critical areas such as customer relationship management, enterprise resource planning, and supply chain management, to name a few. With access to high-quality data, organizations can establish data warehouses and examine trends to build future strategies.

2. Time and Money Saver

Companies that invest in the best data management system and processes can be sure of the quality of their data. Moreover, this can help save time, money, and resources as they can make informed decisions based on the best-quality insights.

3. Competitive Advantage

The bottom line of having access to good quality data is improved performance across all areas of your business. So, it can help you make the right decisions and gain a competitive advantage.

Data Quality Management Best Practices

1. Data Governance

Data governance is a series of processes to ensure that organizations use data efficiently and securely. So, implementing a governance system is the first and must-do step to ensuring data quality management.

2. Define Roles and Responsibilities For Every Department

Every department has to play definite roles when it comes to ensuring data quality. The process may require the involvement of a data analyst and an experienced data quality manager. It is necessary to involve the entire organization in the process.

3. Find The Reasons For Poor Quality Data

Poor data quality can affect every business, but you must not just toss them all out. They can also provide insights for improving your future processes. Review the data generated, look for the reasons that result in bad quality data, and fix the problem. This will create the grounds for working with clean, high-quality data. It also helps identify the causes. This helps mitigation and prevention in the future.

4. Invest In Automation Tools

One of the most common causes of poor data quality is manual entry. There is a high possibility of human error in this method. This threat becomes even bigger while dealing with vast volumes of data involving many people handling the data entry systems. Overcoming this problem involves investing in automation tools.  They can be configured to your specific integration needs. It will ensure the accuracy and quality of your data across the board.

Adopt the Right Way of Measuring Data Quality

Measuring data quality is not easy. You need the right data quality metrics. They also play a vital role in improving the quality of your information. Data quality management involves many techniques. But, you must use the right metrics along with these techniques to ensure the highest quality of data.

1. Accuracy

Accuracy refers to the correctness of business transactions or the changes as they happen in real-time. It is measured through source documentation such as business interactions or through confirmation techniques of an independent nature. An accuracy check will determine if the data is void of significant errors.

2. Consistency

Your data is consistent if two data values from separate data sets do not conflict with each other. However, consistency does not always mean correctness.

3. Completeness

Completeness indicates the availability of adequate information to make inferences. So, it can be calculated by deciding on the fullness of every data entry. Also, all the mandatory fields provided must be complete, and no pertinent information must be missing.

4. Integrity

Data integrity, also known as data validation, refers to the structural testing of data. This is done to ensure the compliance of data with established procedures. It indicates the absence of any unintended data errors.

5. Timeliness

Timeliness means the expectation of availability and accessibility of information. It measures when data is expected and readily available for use.


So, we have covered all the important tools and processes you need to ensure high quality. Data quality management is crucial to remain competitive in today’s digital marketplace. Maintaining high-quality data is vital despite the challenges involved in putting the crucial steps to achieve this objective. Moreover, data quality management can help you in the decision-making process and drive your business ahead.