Email: Can't live with it. Can't live without it. At least, that's the impression created by a recent survey from CPP and Sendmail. Professionals are fed up sending business-related emails that never get a response, as well as receiving a surplus of "reply to all" emails that overload their inbox. In addition, too many messages ramble on seemingly forever before they get to the point. And then there are emails that are so vague that it's impossible to figure out what the sender intends and what response (if any) he seeks. Other pet peeves include poor spelling and grammar; misinterpreted messages; the lack of a simple response to indicate the email was received; and an overall failure to convey a professional tone. One estimate indicates that 60 billion emails are sent every day worldwide. The following survey results shed light on why email continues to serve as a constant source of frustration, while remaining an essential business tool. CPP publishes the Myers-Briggs Personality Type assessment program, and Sendmail is an email management provider. An estimated 500 workers took part in the research.
Companies like Guess? and Ford Motor are finding that big data and business analytics are like love and marriage: You can't have one without the other.