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  • In the 1980s, the term, "rad," meant "radical" in a cool sort of way. Today, it still means radical and cool, but these descriptions now refer to the technological concept of rapid application development (RAD), which a majority of companies are using, according to a recent survey from PMG. Simply defined, RAD approaches favor rapid prototyping and minimal planning. They rely on the reuse of software components and often defer design improvements to the next version of the product. The survey report, "PMG Pulse: IT and the Rise of the RAD Enterprise," reveals that many tech departments are increasing their budget for RAD. When evaluating RAD platforms, IT managers and professionals are most interested in their no-code and low-code capabilities. With these, they expect to reduce long development cycles, while also correcting unclear or conflicting business requirements. They also seek to increase productivity and innovation, as well as collaboration between business users and tech teams. More than 100 IT executives, managers and professionals took part in the research.