American Greetings Case Dissection

By Baselinemag  |  Posted 2003-03-13 Email Print this article Print
 
 
 
 
 
 
 

Every year, American Greetings churns out 20,000 new cards to meet every need of "social expression" it can imagine. But the life and death of each of those cards is hardly determined by the pen of an artist and the cut of a chief executive.

 
 
 
 
 
 
 
 
 
 
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