New Balance: Shoe Fits - ' Victory Lap'
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Victory Lap?
New Balance is now rolling the system out overseas. Holland took the locked-down
forecasting system to South Africa five months ago. There are only six sales
reps there, all English-speaking and computer-literate. Another 20 countries,
mostly in Europe, came into the fold in September.
New Balance hopes this will lead to the kind of market-share gains globally
that the company has already achieved in North America.
"Everybody has some sort of forecasting here in North America," Ed Haddad, the
company's vice president of international operations, says. "But when you go
overseas, except for maybe Adidas in Europe, it's like stepping off a cliff."
Is Nike watching what Teresa Holland is up to now? You bet.
Projects: Management 
