Divide & Conquer? AOL Time Warner Book Group Falls To Pieces - ' AOL Time Warner Book '
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Group Base Case">
Headquarters: 75 Rockefeller Plaza, New York, NY 10019
Phone: (212) 484-8000
Business: Magazine and book publishing; movies and television; cable channels and content; music; cable systems; online service
Financials in 2001: $41.1 billion in revenue; net loss of $98.7 billion, including $45.5 billion fourth-quarter charge to write down value of America Online unit
Chief Information Officer (Book Group): Larry Feldman
Challenges (Book Group): Turn unstructured data into digital assets within various business units; create common metadata standards to allow asset-sharing across company
Baseline Goals (for Book Group):
- Boost AOL Time Warner book sales, which totaled an estimated $320 million in 2002
- Promote new product development across AOL Time Warner's 10 divisions
- Reduce shipping and scanning costs by more than $100,000 per year
- Cut time spent distributing and accessing online assets by 50%
Projects: Integration 
