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American Airlines: Hitting Turbulence
By Deborah Gage
2003-07-01
Article Views: 1640
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American Airlines: Hitting Turbulence - ' American Airlines Base Case ' (
Page 2 of 2 ) American Airlines Base Case
Headquarters: 4333 Amon Carter Blvd., Fort Worth, TX 76155
Phone: (817) 963-1234
Business: Commercial airline
Chief Information Officer: Monte Ford
Financials in 2002: Revenue, $17.3 billion; net loss, $3.5 billion.
Challenge: Cut costs and boost revenue while winning customers back from low-cost carriers.
Baseline Goals:
Avoid filing for bankruptcy protection.
Cut $4 billion in costs annually.
Increase cash on hand from $2 billion, to better cover operating costs during downturn.
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