Beijing Olympics: Going for the Gold with RFID (
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At the
Olympics, these partnerships will be significant, Liard added, because so many nations
are coming together, and the RFID vendors running the ticketing and food
transportation logistics are no exception.
"There's a chance here to show
how people from different countries can work together," Liard says.
After the
last gold medal is slipped around the head of an athlete, RFID in China could continue in a number of
ways, Liard notes, and most particularly for
its food safety issues.
The
country's challenges with food and pharmaceutical safety has been the subject
of numerous news reports focused on everything from tainted pet food to
contaminated toothpaste to unsafe ingredients for widely-prescribed
medications. In July, China
executed its former head of the State Food and Drug Administration for
taking bribes and showing dereliction of duty.
By
implementing a more comprehensive RFID system similar to what's being put in
place at the Olympics, the country could have a much better grasp not only on
destination and arrival of food, but also how it's been treated along the way.
The RFID
system at the Olympics is paired with sensor technology, says Mullen, which
records the temperature of the shipment at every moment. For something like a
case of sports drinks, this might not be so important, but for highly
perishable foods like beef or pork, the information is invaluable, especially
since it will be offered to thousands of athletes and coaches, as well as
millions of spectators.
"As
you can imagine, the amount of food moving into and around the game is pretty
immense," says Mullen. "The RFID and sensor system allows someone
with a reader to see if a food has gone outside a temperature range, rather
than just reading a bar code to determine that it's the correct box. That makes
the data more dynamic, and we can see that it could have a lot of impact in the
future."
RFID and
sensors are already being used in conjunction by some transport companies,
mainly with pharmaceuticals that need to be maintained at a certain temperature
at all times. But the massive scope of the Olympics could be an example to China and other countries for
implementation of government-run systems.
Similarly,
success with the RFID-enabled tickets could change how ticketing is done for
other large-scale events. The technology will be used for the 2010 World Expo in Shanghai, for
example, where it could be placed into nearly 70 million tickets, notes Liard.
"At
this point, even bar codes can be forged," Liard says. "RFID tickets have
been used before in China to defeat counterfeiting, such as
for admittance at the Great Wall of China and tennis events, but the scope
of this implementation is what makes it unique."
Also
worth noting is how RFID can be paired with other uses, he adds, such as
combining event admission and parking, or adding in concession stand features
that will allow a user to hand over their ticket instead of carrying cash.
"Identification
management has been an area where RFID has been used since the early
days," says Mullen. "But now, with the ticketing aspect, you're going
to see the anti-counterfeiting space really expand."
At the
Olympics, these partnerships will be significant, Liard added, because so many nations
are coming together, and the RFID vendors running the ticketing and food
transportation logistics are no exception.
"There's a chance here to show
how people from different countries can work together," Liard says.
After the
last gold medal is slipped around the head of an athlete, RFID in China could continue in a number of
ways, Liard notes, and most particularly for
its food safety issues.
The
country's challenges with food and pharmaceutical safety has been the subject
of numerous news reports focused on everything from tainted pet food to
contaminated toothpaste to unsafe ingredients for widely-prescribed
medications. In July, China
executed its former head of the State Food and Drug Administration for
taking bribes and showing dereliction of duty.
By
implementing a more comprehensive RFID system similar to what's being put in
place at the Olympics, the country could have a much better grasp not only on
destination and arrival of food, but also how it's been treated along the way.
The RFID
system at the Olympics is paired with sensor technology, says Mullen, which
records the temperature of the shipment at every moment. For something like a
case of sports drinks, this might not be so important, but for highly
perishable foods like beef or pork, the information is invaluable, especially
since it will be offered to thousands of athletes and coaches, as well as
millions of spectators.
"As
you can imagine, the amount of food moving into and around the game is pretty
immense," says Mullen. "The RFID and sensor system allows someone
with a reader to see if a food has gone outside a temperature range, rather
than just reading a bar code to determine that it's the correct box. That makes
the data more dynamic, and we can see that it could have a lot of impact in the
future."
RFID and
sensors are already being used in conjunction by some transport companies,
mainly with pharmaceuticals that need to be maintained at a certain temperature
at all times. But the massive scope of the Olympics could be an example to China and other countries for
implementation of government-run systems.
Similarly,
success with the RFID-enabled tickets could change how ticketing is done for
other large-scale events. The technology will be used for the 2010 World Expo in Shanghai, for
example, where it could be placed into nearly 70 million tickets, notes Liard.
"At
this point, even bar codes can be forged," Liard says. "RFID tickets have
been used before in China to defeat counterfeiting, such as
for admittance at the Great Wall of China and tennis events, but the scope
of this implementation is what makes it unique."
Also
worth noting is how RFID can be paired with other uses, he adds, such as
combining event admission and parking, or adding in concession stand features
that will allow a user to hand over their ticket instead of carrying cash.
"Identification
management has been an area where RFID has been used since the early
days," says Mullen. "But now, with the ticketing aspect, you're going
to see the anti-counterfeiting space really expand."