Web 2.0: Turning Browsers into Buyers - ' Stormhoek Base Case'
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Stormhoek Base Case
Company:
Stormhoek
Headquarters:
Klein Doolhof Estate, Wellington, South Africa. Parent company is Orbital Wines,
13 Chapter St., London SW1P 4NY, U.K.
Phone Number:
(27) 836 252 865
URL:
www.stormhoek.com
Business:
Wine production and marketing.
Orbital Wines CEO:
Jason Korman
Stormhoek financials in 2006:: Revenue of $6 million, up by 100% from prior year.
Challenge:
Create a market for new wine.
Baseline Goals:
- Establish retail presence in seven major grocery chains in the United Kingdom.
- Increase number of Stormhoek wine units in U.K. grocers from four in 2005 to 24 in 2007.
- Boost revenue from $3 million 2005 to $10 million in 2007.
Mid-Market 
