Stormhoek Base Case

By Elizabeth Bennett  |  Posted 2007-06-14 Email Print this article Print
 
 
 
 
 
 
 

Stormhoek Vineyards created the equivalent of a digital grapevine to promote its products and more. Did it work?

Stormhoek Base Case

Company:
Stormhoek
Headquarters:
Klein Doolhof Estate, Wellington, South Africa. Parent company is Orbital Wines, 13 Chapter St., London SW1P 4NY, U.K.
Phone Number:
(27) 836 252 865
URL:
www.stormhoek.com
Business:
Wine production and marketing.
Orbital Wines CEO:
Jason Korman
Stormhoek financials in 2006:: Revenue of $6 million, up by 100% from prior year.
Challenge:
Create a market for new wine.
Baseline Goals:

  • Establish retail presence in seven major grocery chains in the United Kingdom.
  • Increase number of Stormhoek wine units in U.K. grocers from four in 2005 to 24 in 2007.
  • Boost revenue from $3 million 2005 to $10 million in 2007.
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Senior Writer
Elizabeth has been writing and reporting at Baselinesince its inaugural issue. Most recently, Liz helped Fortune 500 companies with their online strategies as a customer experience analyst at Creative Good. Prior to that, she worked in the organization practice at McKinsey & Co. She holds a B.A. from Vassar College.
 
 
 
 
 
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