Company: Boston Red Sox Baseball Club Headquarters: 4 Yawkey Way, Boston, MA 02215 Phone: (617) 226-6000 Business: Major League Baseball team, Eastern Division, American League Director of Information Technology: Stephen Conley Financials in 2003: $190-$200 million revenue; $2 million profit (estimates; company does not release figures). Player payroll in 2004: $125 million, second highest in the major leagues. Challenges: Beat the New York Yankees. Win World Series.
Baseline Goals:
Win first World Series since 1918.
Reduce average player salary, from $3.1 million a year.
Reduce cost per win, from $1.05 million.
Generate $13 million a year in additional revenue from Fenway Park, the league's smallest stadium with 33,871 available seats.
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