Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

As seen in:

Our latest news and insights.

Survey: Typical SOA Development Takes 3-6 Months

According to a recent survey by Evans Data, more than 40 percent of developers polled who said they were working on service-oriented architectures also said they can finish a typical

Ericsson and Redback Networks: A Cinderella Story

Multiservice edge routing provider Redback Networks on Dec. 19 became the Cinderella of the telecom industry when European telecommunications equipment vendor Ericsson announced its plans to acquire Redback for $2.1

Valassis to buy ADVO at lower price; suits dropped

NEW YORK (Reuters) – Valassis Communications Inc. [VCI.N] said on Tuesday it would buy fellow direct marketer ADVO Inc. [AD.N] for $1.08 billion, an 11 percent discount to the original

Women CIOs: How To Smash the Glass Ceiling

Do women have a decent opportunity of getting promoted to chief information officer? Though statistics on the number of women CIOs are hard to come by, one thing is certain:

Oracle Offers New Licensing Model

Oracle wants to make its pricing model easier to handle. The Redwood Shores, Calif., company announced its new pricing model on Dec. 19, one day after posting a 26 percent

75% of Work Force Is Headed for the Door

The new year may bring resignations aplenty, as more than 75 percent of employees are currently looking for new jobs, according to a poll released Dec. 19 by the Society

HP Offers New Security Features in Unix OS

Hewlett-Packard is bundling new security features with its HP-UX 11i v2 operating system. The additional security features, which the Palo Alto, Calif., company will start making available to its customers

2006 Year in Review: Hits and Misses

There is little if any status quo in the technology business, and that fact was on full display in 2006. Stalwarts such as Bill Gates and Scott McNealy took a

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.