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In 2001, SPSS acquired NetGenesis of Cambridge, Mass., with the intention of weaving NetGenesis’ Web analytics software into SPSS’s customer relationship management software. The thinking was that companies will want to track all customers, whether they arrive by foot, phone or the Web. Bill Carson, vice president of application solutions
With more than 55,000 customers, NetIQ Corp.’s WebTrends leads the Web analytics market—credit its ability to be one of the first out of the gate with a low-cost Web log analyzer. In fact, it still produces a relatively simple tool that customers can reel in for under $500. In 2001,
A Customer’s CostCyberexposed: Covering Internet LiabilitiesPortal PlaysContinuing EducationPulling the Plug: U.S. High-Tech Exports Decline For a detailed view of this month’s statistics, download the PDF file.
Too many chief information officers devote too much of their time to understanding new technology. It’s a comfort zone for a lot of us—it’s something that’s easy. You can just go to these conferences and spend time with Microsoft or Sun. If you want to hide, this is the place
About one-third of Procter & Gamble’s finance, sales and marketing employees have no family photos on their desks, no M&M’s stashed in a drawer. Their walls have no funny-because-it’s-true Dilbert cartoons. That’s because they don’t have permanent offices. They work in spaces revamped to let people migrate from cube to
John W. Rowe, M.D.Chairman and Chief Executive Officer,Aetna Inc.Before taking the helm at Aetna in September 2000, Rowe was president and CEO of Mount Sinai NYU Health, which he had guided through the merger of the Mt. Sinai and New York University medical centers in the city. Rowe is a
Headquarters: 1 Procter & Gamble Plaza, Cincinnati, OH 45202 Phone: (513) 983-1100 Business: Consumer packaged goods Chief Information Officer: Steve David Financials in 2001: $39.2 billion sales, $4.7 billion operating income, $2.9 billion net income Challenge faced: To save money on real estate and make employees more productive Baseline Goals:Save
UnitedHealthcare did it. Cigna is trying to do it now, Humana is doing it in phases, and WellPoint sets the industry standard. Improving information technology performance is an imperative for health insurers as costs continue to rise—up 13.7% last year—and customers demand more choice and flexibility. Aetna’s rivals have been
Did You Know That … Though commonly dismissed as legacy systems, IMS and IDMS databases aren’t easily discarded IBM’s IMS and Computer Associates’ IDMS are legacy technologies in the sense that their roots stretch back to before relational databases and the Structured Query Language (SQL) became corporate standards. IMS is