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Bill Todd was told his Web analysis software would help him understand his customers better. More importantly, it was supposed to suggest ways he could sell them more products. Not quite. When the owner of Todd & Holland Tea Merchants began using the visitor-profiling feature of his Web analytics package,
Build it once and build it big, a director of technology once said of his company’s data center: Better to pay a little extra now than suffer job-endangering downtime later. For some companies, however, that “little extra” can be a big problem. Consider this: The typical data center is built
What is it? Sun pitches it this way: The computer is the network. That is, to the user, all the resources on the network appear to be part of the computer sitting on the user’s desk. This “network virtualization” effect is achieved by installing software and services to manage the
Eight Web analytics software companies died last year, and Accrue Software is battling to avoid a similar fate. Accrue replaced most of its senior management and has worked for much of the past year to slow its cash burn-rate. It suffered a $211 million loss in 2001, and slashed staff.
In 2001, SPSS acquired NetGenesis of Cambridge, Mass., with the intention of weaving NetGenesis’ Web analytics software into SPSS’s customer relationship management software. The thinking was that companies will want to track all customers, whether they arrive by foot, phone or the Web. Bill Carson, vice president of application solutions
With more than 55,000 customers, NetIQ Corp.’s WebTrends leads the Web analytics market—credit its ability to be one of the first out of the gate with a low-cost Web log analyzer. In fact, it still produces a relatively simple tool that customers can reel in for under $500. In 2001,
A Customer’s CostCyberexposed: Covering Internet LiabilitiesPortal PlaysContinuing EducationPulling the Plug: U.S. High-Tech Exports Decline For a detailed view of this month’s statistics, download the PDF file.
Too many chief information officers devote too much of their time to understanding new technology. It’s a comfort zone for a lot of us—it’s something that’s easy. You can just go to these conferences and spend time with Microsoft or Sun. If you want to hide, this is the place
About one-third of Procter & Gamble’s finance, sales and marketing employees have no family photos on their desks, no M&M’s stashed in a drawer. Their walls have no funny-because-it’s-true Dilbert cartoons. That’s because they don’t have permanent offices. They work in spaces revamped to let people migrate from cube to