Ford Taps Apple Vet for Customer Experience Revolution
Peter Stern, formerly of Apple, has been named to head Ford Motor Company’s new Ford Integrated Services division. Ford is taking this step as part of its larger strategy to revolutionize the auto industry by providing superior software-enabled customer service. Stern is ideally suited to lead this strategic effort because of his background in creating and promoting Apple services.
Ford’s CEO and President, Jim Farley, is ecstatic about the appointment, and he has said that Stern’s guidance will be crucial as the company strives to provide its customers with exceptional products and services. Ford’s ambitious Ford+ plan is centered on the seamless combination of hardware, software, and services to provide cutting-edge, client-focused offerings. Ford Integrated Services has appointed Stern as its new CEO in an effort to keep up with the ever-evolving business environment.
Peter Stern is a seasoned professional who will be an asset to Ford in his new position. He was instrumental in the introduction of several Apple services during his time there, including Apple TV+, Apple News+, Apple Arcade, Apple Fitness+, MLS Season Pass, and Apple One. His extensive knowledge of the digital landscape and talent for designing engaging customer experiences will be crucial to Ford’s continued success.
Stern is joining Ford as the industry undergoes unprecedented change. Changes in vehicle design, production, and use are occurring as a result of the transition from internal combustion engines to electric vehicles and from human to autonomous driving. Differentiation in the auto industry is shifting from the vehicles themselves to the way in which hardware, software, and services are combined. Stern understands the magnitude of this change and is eager to contribute to Ford’s efforts to make advanced automotive technology accessible to the masses.
Ford is dedicated to innovating the market with cutting-edge digital platforms for widespread use. Ford Pro’s commercial customers make up more than 80% of the service’s 550,000 paid software and service subscribers. Ford hopes to increase customer satisfaction and loyalty by capitalizing on Stern’s knowledge and expanding upon the company’s existing strengths.
Peter Stern was previously the Executive Vice President and Chief Product, People, and Strategy Officer at Time Warner Cable. He has also worked as a management consultant for McKinsey & Co. Stern is well-suited to lead Ford’s transformation and provide valuable and reasonably priced services to the company’s tens of millions of customers due to his breadth of knowledge and passion for launching new service businesses.
Peter Stern is an author and attorney who has a J.D. from Yale Law School and worked on the Yale Law Journal. He also wrote a book titled “Connecticut Prisoners’ Rights.” He is licensed to practice law in both New York and Connecticut. Stern attended Harvard University, where he received his bachelor’s degree in Music and English.
The Dearborn, Michigan-based Ford Motor Company strives to make the world a better place by increasing people’s mobility and independence. Ford+ is the company’s strategy to improve customer experiences and strengthen customer loyalty by leveraging core competencies, developing new capabilities, and maintaining constant contact with customers.
Ford also operates in the automotive and commercial vehicle industries, as well as the financial sector via Ford Motor Credit Company and the mobility sector via Ford Next.
In conclusion, the appointment of Peter Stern to lead Ford Integrated Services is a major development at Ford Motor Company. Stern is qualified to lead Ford’s efforts in developing valuable software-enabled customer experiences because of his history of creating groundbreaking services at Apple. Ford plans to maintain its leadership position in the automotive industry throughout its historic transformation by integrating hardware, software, and services. Ford, under Stern’s direction, will change the way people interact with cars and the value they bring to buyers.
See first source: Business Wire
Frequently Asked Questions
1. Who is Peter Stern, and what role is he taking on at Ford?
Peter Stern, formerly of Apple, has been appointed to lead Ford Motor Company’s new division, Ford Integrated Services. He will serve as the CEO of this division, overseeing efforts to enhance customer experiences through innovative software-enabled services.
2. What is Ford’s larger strategy behind this appointment?
Ford’s appointment of Peter Stern is part of its broader strategy, known as Ford+, which aims to revolutionize the auto industry by offering cutting-edge, customer-centric products and services that seamlessly integrate hardware, software, and services.
3. What experience does Peter Stern bring to Ford’s new division?
Peter Stern has a strong background in creating and promoting services during his time at Apple. He played a significant role in introducing various Apple services, showcasing his expertise in the digital landscape and designing engaging customer experiences.
4. How will Peter Stern contribute to Ford’s transformation in the evolving auto industry?
As the auto industry undergoes significant changes, including the shift to electric vehicles and autonomous driving, Peter Stern’s expertise in combining hardware, software, and services will help Ford stay at the forefront of technological advancements and deliver accessible automotive technology to the masses.
5. How will Ford Integrated Services impact customer satisfaction and loyalty?
Ford Integrated Services, under Peter Stern’s leadership, aims to enhance customer satisfaction and loyalty by leveraging his knowledge to expand Ford’s software and service offerings. This approach will cater to the evolving needs of customers and strengthen their connection to the brand.
6. What is Ford’s Ford+ strategy?
Ford+ is Ford’s strategic plan to enhance customer experiences and loyalty by combining core competencies, developing new capabilities, and maintaining close relationships with customers. It focuses on integrating hardware, software, and services to deliver innovative and customer-centric offerings.
7. How does Peter Stern’s background align with Ford’s goals?
Peter Stern’s experience in launching new service businesses, combined with his passion for innovation and customer engagement, aligns well with Ford’s goal to transform its approach to customer experiences and offer valuable software-enabled services.
8. What other notable roles has Peter Stern held in his career?
Before joining Ford, Peter Stern held leadership positions at Time Warner Cable, where he served as the Executive Vice President and Chief Product, People, and Strategy Officer. He also has experience as a management consultant for McKinsey & Co.
9. How does Peter Stern’s appointment tie into Ford’s commitment to mobility and independence?
Ford’s commitment to enhancing mobility and independence aligns with Peter Stern’s role in leading Ford Integrated Services. By leveraging software-enabled services, Ford aims to provide customers with new ways to interact with their vehicles and enhance their overall experience.
10. What are the key takeaways from Peter Stern’s appointment at Ford?
Peter Stern’s appointment signifies Ford’s determination to innovate and transform the auto industry by prioritizing software-enabled customer experiences. His experience and expertise will play a pivotal role in shaping Ford’s future offerings and strengthening customer loyalty.
Featured Image Credit: Pascal Bernardon; Unsplash; Thank you!
